Here at Salmon Luke we have three guiding principles:

1. Treat other people well
It’s a simple philosophy. We are committed to respecting the needs of our customers, employees, suppliers and other stakeholders. We treat others as we would expect to be treated ourselves, in a way in a way which makes us proud.

2. Leave things a little better than we find them
Like most people, before we had children we lived in the moment. It was not until after Samuel and Luke were born that we really appreciated our action today will have an effect on the world in which our children and other descendents will live. This heightened sense of responsibility means that we are determined to have a positive impact on the environment and our community. Click here for more information about our commitment to the environment, climate change and our carbon footprint.

3. Never ever settle for second best
We have a personal mantra that we’ve lived by ever since we can remember: Buy cheap, buy twice. On the very odd occasion we’ve veered off track we vow with renewed vigour never again to be fooled by the lure of a bargain.

This belief in getting what you pay for guides our judgment about everything we do. From sourcing raw materials, to printing, packaging, selecting suppliers and hiring staff, our first objective is getting the best quality. We know our customers will be delighted with our products, their quality and their durability. Our goal is for all Salmon Luke customers to think that our products are the best on the market.

Did you know that every Salmon Luke product is totally traceable?
Would you like some more information on our rigorous sourcing, manufacturing and testing processes?